First 41 Business Private Limited (41GRO) is building a modern, tech-supported supply chain to empower the grocery and FMCG market in Tier 3+ cities and rural India. We believe that these smaller cities deserve access to high-quality products at competitive prices through a transparent and efficient system, and that’s exactly what we deliver.
We are on a mission to bring the benefits of a modern, tech-driven supply chain to underserved markets. We aim to offer the best quality, convenience, and price, proving that a transparent and seamless grocery and FMCG shopping system is achievable anywhere, not just in metro cities.
How we operate
We utilize a robust hub-and-spoke model to ensure seamless and widespread distribution.
We utilize a robust hub-and-spoke model to ensure seamless and widespread distribution.
- For our B2B partners: Retail stores, HORECA businesses, supermarkets, and wholesalers in the city can use our services through our app, available on the Playstore. This allows them to place orders easily and receive high-quality products delivered to their doorsteps at very competitive prices.
- For rural distribution: Our network extends into rural areas through our independent 41GRO Retail Stores, which act as local decision centers to serve their communities effectively.
Our journey so far
We have been operating in Patna, Bihar, and are dedicated to expanding our modern supply chain network to other similar cities, bringing our promise of quality, convenience, and fair pricing to more and more communities across India.
We have been operating in Patna, Bihar, and are dedicated to expanding our modern supply chain network to other similar cities, bringing our promise of quality, convenience, and fair pricing to more and more communities across India.

